The media are known as ‘the fifth power’.

And that makes many companies and organisations somewhat uncomfortable.
Still, no one would deny the impact of positive press. But when the positive news is only about the competition
or other organisations... Then, we need to speak up. Because do you really know “the press”? 

Let’s be honest: journalists are not always easy to figure out. But by knowing how they work, how they think,
and how they operate, you have the fundamental basis for a successful PressComm strategy.

FLEXUS Media knows how the media work and how to integrate PressComm into your
communication plan effectively. The know-how and experience that you acquire in this way will be more than useful
if things threaten to go wrong and crisis communication becomes necessary.
You are better prepared and we stand by your side.

Your marcom and advertising investments are not negligible. You lavish the greatest care
on your communication with your stakeholders. But what place do you give the press
in your communication plan? FLEXUS media helps you integrate your pressinitiatives
into your communication plan.

What do we do?

Good news? Together we give it more news value

You’re doing well and make the news now and then.
But often there’s even more to say about your company or organisation.
More than you even realise sometimes.
It simply comes down to finding the right approach.
Do your press releases contain enough news value?
Are you aiming for the right media?
Are you getting the stories that really mean something to your target group? 

More than a well-written press release 

A well-written press release is not yet a communication published in the press.
Where the rewriting of press releases and the organisation of your press conference end,
FLEXUS Media’s role begins. Because often it’s not the style of your press release or invitation,
but the point of view you’re using, the timing of your communication, the journalists you’re addressing... 

Extra attention to free publicity

A well thought-out timing, another way to package your message,
a segmented database, clear objectives. FLEXUS media converts its journalistic experience
into fundamental press advice, tailored to your brand strategy and business objectives.
Together we make your presence in the press a strategic resource
for defining (or adjusting) your image and reputation.

How do we do it? 

Another approach towards the press, focused on your business objectives. 
FLEXUS media is

• an insider that knows the news media
• an outsider that can appraise the value of your news and
• a partner that focuses on your communication, marketing and business strategies. 

This combination ensures that together we get even more out of the moments that reach the news.

A team with a lot of background...
FLEXUS media is a small flexible team of communication specialists with years of experience
in journalism, marketing, PR and trademark law. This team can rely on an extensive network and
is supported by a group of dedicated researchers.

...that stays in the background
Together with you and your staff, FLEXUS media works discretely
to further streamlineyour press and crisis communications.
You and your staff remain the face of your company, brand or organisation.
After all, you’re the specialist.

One negative report in the media
can overturn your carefully constructed reputation.

The consequences can make themselves felt for years.
Negative news coverage can undermine your communication for a long time.

But it certainly doesn’t have to come to that.
What turns a circumstance into a crisis?
How do you handle a catalyst?
Is effective crisis communication sufficient for resolving a crisis?
And why is speed such a crucial factor?

In crisis-sensitive periods, there’s no time for elaborate theories.
A hands-on approach is usually what your organisation needs.

Bad news?
You have a partner to help you keep a grip on the reins

In a world where perception is reality, you have a lot to lose when things – for whatever reason – go wrong.
One bad decision can damage the image of your brand or the reputation of your company irreparably.
Fortunately, there’s a way to prevent escalation and to conquer a crisis:
CONTROL over your communication.

But even more than quelling a crisis, we help you prevent a crisis in the first place.
Restructuring an accident or strategic choices with far-reaching consequences for your company
demand an adequate communication approach to not become bogged down in a crisis.

No reason for panic

How and when do you contact which media? And with what news?
What is the (hidden) agenda of the parties involved?
How do you synchronise internal and external communication optimally?
Our practical experience and knowledge of the news media
also save your company loss of time, misunderstandings and panic in a crisis.

Close collaboration with your communication managers

Together with your specialists, FLEXUS media works out a complete crisis communication plan.
If something happens, you have much more than a practical strategy to fall back on. 

In close consultation with your spokesperson and management, FLEXUS media determines
which steps you should undertake. Whether and how you respond to questions from the media,
how you inform your staff, what the target groups need to be.

Immediate and practical support when the need is greatest

FLEXUS media advises and assists you behind the scenes. If necessary, a specialised task force
supports your communication department during the critical period. You stay in command because,
after all, you’re the one who can best represent your business or brand.
By responding resolutely and properly,
we can together withstand any crisis – and possibly turn it into a strategic advantage.

You can indeed learn to deal with the media. 

A whole library has been written on the subject.
Interesting reading. 

But when you have a journalist on the phone or are confronted with a camera crew,
you’ll remember most readily what you have applied during a media training session.

No two cases are alike. Our media training sessions aren’t either

Either you can give your organisation free exposure or you stand on the threshold of a crisis.
What do you want to achieve? What is your message? And will the journalist really hear it?
What questions can you expect?

Defining the message, determining the tone of voice, and organising a Q&A.
Fascinating and different every time. That’s why each media training session is unique.
A standard session can be entertaining.
A tailor-made session will strengthen your communications.

It’s what you say and how you say it

You talk with a journalist from the printed press or a radio reporter rings you up.
The television news asks you for a reaction or you have the chance to explain the situation
in a face-to-face in the studio.

Before you’re thrown to the wolves, you gain self-confidence in a face-to-face with our coaches
(professionals who have been on the other side). They instruct you carefully in the things you need to be mindful of.

For more info or an appointment with a consultant, please contact us via mail or call: 09/ 269 80 00